Saint Tropez, a leading tourist destination since the 60’s

Saint-Tropez is no longer to be presented to anyone. This French City on the French Riviera is undoubtedly the most popular seaside destination in the whole country. Millions of France go there each year and as much dream of staying there for even a day.

The rise of tourism in the Tropez region dates back to the 1960s. Before that time, Saint-Tropez was simply a small peaceful fishing town, with simple and relaxing architecture, sandy beaches and the omnipresent sun. So many wonders will not remain hidden for a long time, especially in the age of media where the speed of information has become just as important as the veracity of these.


The reputation of Saint-Tropez began to grow under the impulse of the great names of cinema and painting, regulars of the places who did not hesitate to praise them. Among them are Pablo Picasso, Jacques Prévert and Françoise Sagan. Soon intellectuals, members of the upper bourgeoisie and other elites began to frequent the place regularly, to build holiday residences, some even ended up definitely settling there.


In the 1960s, Saint-Tropez became the high place of the members of the French jet set, also eager for sun and relaxation by the sea. The stars were more and more to stay in the city, contributing to the promotion of the destination to their fans. The Alain Delon, Jean-Paul Belmondo, Sacha Distel, Brigitte Bardot and others were enthusiasts of Saint-Tropez. Brigitte Bardot has even dedicated a song to his villa of the Madrague Tropezienne.


From that time on, Saint-Tropez became a landmark on the Côte d’Azur. The promotion of the destination in the media has not stopped. On the contrary, it was more important and the enthusiasm for the destination was even stronger, especially from 1964, year of release of the first part of the Gendarme de Saint-Tropez, with the very famous Louis de Funès. The popularity of the cinematic adventures of this Tropezian character accentuated even more the notoriety of Saint-Tropez so that no soul in France and in the world was no longer ignorant of the name of Saint-Tropez.